It’s simple to see what marketing rules there are once you agree there are any. It’s so self-evident. We’ve been researching what works and what doesn’t in marketing for over 25 years. We’ve discovered that successful initiatives are virtually always in sync with the market’s basic rules. Through our books, papers, and speeches, we have thoroughly examined marketing fundamentals. In the marketing process, we’ve also produced strategic templates, such as a letter character of human intelligence that we popularized under the notion of position. In a marketing war, we’ve also created a sample of the military market, where companies and brands are positioned in offensive, defensive, or guerrilla positions. We have formalized the key criteria that ensure success or failure in the marketplace after years of dealing with marketing ideas and difficulties. These 22 irreplaceable marketing rules are referred to as the irreplaceable laws of marketing. If you break any of these rules, you will be at danger.

20 Proven Rules For Successful Business PDF

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