The document discusses factors that influence consumers' online purchase intentions via mobile apps in Indonesia and Singapore. It finds that perceived usefulness and information quality significantly affect online purchase intention in Indonesia, while perceived ease of use, usefulness, and service quality significantly affect intention in Singapore. While mobile internet usage is high in both countries, online purchases via mobile apps have not grown significantly, potentially hindering e-commerce companies. The study aims to evaluate how usability, quality, and other factors shape purchase behavior in the two markets' "mobile-first" economies.

[23538414 - Marketing of Scientific and Research Organizations] Understanding Factors Influencing Consumers Online Purchase Intention via Mobile App_ Perceived Ease of Use, Perceived Usefulness, System Quality, Information Quality, And Serv

[23538414 - Marketing of Scientific and Research Organizations] Understanding Factors Influencing Consumers Online Purchase Intention via Mobile App_ Perceived Ease of Use, Perceived Usefulness, System Quality, Information Quality, And Serv PDF

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