This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, Big Data analytics, and organizational decision-making. This book is focused on Artificial Intelligence (AI), Data Analytics, Sentiment Analysis for social media, and various approaches to AI in Business Management. This is an emerging field that can increase the performance management domain to improve understanding of business and marketing dynamics that can lead to better strategic decision-making. In this book, we have also given a variety of marketing and business analytics strategies to solve market and organizational challenges. The use of AI in business and marketing analytics can help to create value by proper allocation of all available resources. By using various techniques and tools of Big Data analytics, we can improve the performance of the business. Data analytics is a vast discipline that encompasses a variety of methodologies and technologies. Predictive analytics, data mining, Machine Learning (ML), and Natural Language Processing (NLP) are included.

AI-Based Data Analytics PDF

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