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Brand Orientation in der Ernährungsindustrie: Erfolgsdeterminanten der Markenführung am Beispiel genossenschaftlicher Hersteller PDF

195 Pages

2004

5.376 MB

German

by Dipl. Ök. Matthias Schramm, Prof. Dr. Achim Spiller, M. Sc. Torsten Staack (auth.)

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