Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.No other book applies a truly modern business approach to equine enterprise.The AuthorsSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.Also available:Horse and Stable ManagementFourth EditionJeremy Houghton Brown, Sarah Pilliner and Zoe Davies1 4051 0007 9978 14051 0007 6 Teaching JumpingJane Houghton Brown0 632 04127 7978 0632 04127 5 Horse Nutrition and FeedingSecond EditionSarah Pilliner0 632 05016 0978 0632 05016 1 Equine ScienceSecond EditionSarah Pilliner and Zoe Davies1 4051 1944 6978 14051 1944 3 Introduction to Horse BiologyZoe Davies1 4051 2162 9978 14051 2162 0 Horse Business ManagementThird EditionJeremy Houghton Brown0 632 05826 9978 0632 05826 6

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