The story of the man behind some of the world’s biggest chocolate empires.Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands–Godiva, Leonidas, and KC Chocolatier–to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.

Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World’s Most Successful Chocolate Brands PDF

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