Supply chain management aims to enable an efficient flow of right products to the right places at the right time 
so as to create value to the customers while making sure to minimize costs for the company. Fast fashion means 
reduced time between the design and the delivery process. New styles reach the stores faster from the designers 
table. But, brands in fast fashion retail network like Zara, H&M and Topshop often face challenges which 
include short product life cycle, reduction in lead times for retail inventory, distribution of products within 
fourteen to fifteen days after they first appear on the fashion shows and also the issue centered with the 
incentives of the sales managers. This research paper focuses on how these major fast fashion brands mainly 
Zara and H&M overcome the major challenges by adopting inventory management strategy. Fashion is just not 
all about dressing up and supply chain management of H&M and Zara is a proof to that which is globally 
recognized as a successful and extensive retail giant. H&M ranks number three on Gartner’s Supply chain. And 
it also provides a comparative analysis of their inventory management techniques.

Comparative Study of Supply Chain Management Offast Fashion Giants Zara HM 2 PDF

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