Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.                                       * Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography* Considers the importance of understanding these issues for business management and for success in the hospitality industry today

Culinary Taste: Consumer Behaviour in the International Restaurant Sector (Hospitality, Leisure and Tourism) PDF

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