Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience. About the auhtors: Shradha Sharma is the founder and CEO of YourStory. She lived nine years of her life in the trenches, bootstrapped her start-up and built a much loved and respected brand. By writing about entrepreneurs and their fascinating journeys, she has contributed in her own way to creating a vibrant start-up ecosystem in India. YourStory, available in twelve languages, is now India’s biggest media tech platform and has published over 65,000 stories till date on entrepreneurs. She studied at St Stephen’s College, Delhi and MICA, Ahmedabad. Before starting YourStory, she worked with the Times of India and CNBC TV18. In 2015, she made it to the list of the top-500 LinkedIn Influencers from across the world. She has also won a lot of awards and recognition for her contributions. T.N. Hari is an advisor and mentor to numerous young entrepreneurs and start-ups. He is also a strategic advisor at Fundamentum, a one-of-a-kind scale-up platform committed to building enduring technology companies out of India. It is founded by Nandan Nilekani and Sanjeev Aggarwal, both of whom come with a stellar record in entrepreneurship and investing. Hari also heads HR at BigBasket. He is an IIT-IIM alumnus and has worked at an executive level with multiple start-ups and scale-ups and has been through four successful exits in different industries. His passion is building organizations of scale through clear thinking and relentless execution. His writing reflects insights he has gained in this area.

Cut the Crap and Jargon: Lessons from the Start-up Trenches PDF

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