This document discusses the concepts of globalization, Americanization, and the politicization of media research. It notes that while concepts like Americanization and cultural imperialism have become unfashionable in academic circles, they still appear widely in public discourse and protest movements against globalization. The document examines Naomi Klein's book "No Logo" as an example that critiques globalization through a lens of cultural criticism and references concepts like "cultural imperialism" and "homogenization." However, Klein also acknowledges how such concepts may be outdated and incorporates issues of multiculturalism. The document argues these critical concepts around American influence still retain relevance in debates around globalization and understanding imbalances of power in cultural flows and trade

Daniel Biltereyst - Globalisation, Americanisation and Politicisation of Media Research - Learning From A Long Tradition of Research On The Cross-Cultural Influences of US Media

Daniel Biltereyst - Globalisation, Americanisation and Politicisation of Media Research - Learning From A Long Tradition of Research On The Cross-Cultural Influences of US Media PDF

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