In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of  The Late Shift , goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business.   In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . .   вЂў NBCвЂ™s fall from graceвЂ”Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapseвЂ”and who will pay it?   вЂў CBSвЂ™s slow and steady race to the topвЂ”Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, youвЂ™re only as good as last weekвЂ™s ratings . . . .  вЂў ABCвЂ™s surprising resurrectionвЂ” Lost  and  Desperate Housewives вЂ”have brought ABC the kind of success it could only dream of in the past. So why donвЂ™t the executives responsible for those hits work there any more?  вЂў The end of the news as we know itвЂ”In a stunningly short period of time, all three of the major network news anchorsвЂ”Dan Rather, Tom Brokaw, and Peter JenningsвЂ”signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.  вЂў Crazy Like FoxвЂ”TheyвЂ™re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching  American Idol . How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .  In  Desperate Networks  Bill Carter digs deep inside the industry, delivering utterly irresistible вЂњdishвЂќ that you wonвЂ™t find anywhere else. ItвЂ™s the perfect book to read when thereвЂ™s nothing on TV.

Desperate Networks : Starring Katie Couric Les Moonves Simon Cowell Dan Rather Jeff Zucker Teri Hatcher Conan O'Brien Donald Trump and a Host of Other Movers and Shakers Who

Desperate Networks : Starring Katie Couric Les Moonves Simon Cowell Dan Rather Jeff Zucker Teri Hatcher Conan O'Brien Donald Trump and a Host of Other Movers and Shakers Who PDF

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