This document summarizes a research paper that examines how trade promotions and price fluctuations affect supply chain coordination in the retail industry. The objectives are to discuss the effects of trade promotions and price fluctuations on supply chain coordination, and how they can be used to improve coordination. The paper reviews literature on trade promotions and price fluctuations, and how they can distort information flow and cause a bullwhip effect. While trade promotions are commonly used, they may not be the best long-term strategy and alternative strategic approaches are needed to reduce promotional discounting and improve coordination across the supply chain.

Effect of Trade Promotions and Price Fluctuations On Supply Chain Coordination For Big Retailers: A Review PDF

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