In this book you'll learn:         How to model an architectural scene and create stunning materials that breathe life into your projects     How to use real-world photometric lights and global illumination to achieve photorealism     Efficient project workflow and scene assembly    Tips and tricks for the production environment that would take years to learn the hard way     How to market your services to prospective clients         Welcome to the world of 3D architectural visualizations using the most powerful and versatile 3D software package on the planet: 3ds Max. In just the last few years, the visualization industry has arguably become the fastest-growing 3D industry, and may soon overtake all others in total number of users. Just as the use of CAD became the norm for nearly all architectural, engineering, and construction firms in the 90s, 3D visualizations have become standard practice today.         This book takes you through the challenge of learning one of the most complex computer programs ever created, by way of easy-to-follow tutorials and instruction. It specifically focuses on those parts of the program you need to know to produce stunning architectural visualizations.        The intent is not to show you every possible way to accomplish a task, but rather some of the fastest and most efficient ways. At the end of the book, there is a guide to marketing your services, as well as 20 top tips that took the author almost 10 years to learn in a production environmentsometimes the hard way.         3ds Max is a large and complex applicationbut by learning just the features that apply to visualizations, you'l be learning everything you need to know to get ahead in the industry in the shortest possible time.                   Summary of Contents:         PART 1 GETTING AROUND INSIDE 3DS MAX    Quick Start 1 Getting Started    Chapter 1 Navigating the 3ds Max Interface    Chapter 2 Working with Objects         PART 2 MODELING     Quick Start 2 Getting Started with Modeling    Chapter 3 Modeling Basics    Chapter 4 The Critical Compound Objects Types (Loft, Boolean, Terrain, and Scatter)    Chapter 5 The Critical Modeling Modifiers         PART 3 MATERIALS    Quick Start 3 Getting Started with Materials    Chapter 6 Material Basics    Chapter 7 The Critical Map Channels    Chapter 8 The Critical Map Types    Chapter 9 UVW Mapping         PART 4 LIGHTING    Quick Start 4 Getting Started with Lights    Chapter 10 Basic Lighting    Chapter 11 Photometric Lighting    Chapter 12 Global Illumination         PART 5 CAMERAS AND ANIMATION    Quick Start 5 Getting Started with Cameras and Animation    Chapter 13 Camera Basics    Chapter 14 Animation Basics    Chapter 15 Animation Controllers         PART 6 RENDERING    Quick Start 6 Getting Started with Rendering    Chapter 16 Rendering Basics    Chapter 17 Scene Assembly    Chapter 18 Effect Basics        APPENDICES     Appendix A Marketing Your Services    Appendix B Top 20 Production Tips    Appendix C Customizing 3ds Max    Appendix D Keyboard Shortcuts

Foundation 3ds Max 8 Architectural Visualization PDF

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