With the emergence of exploding forms of media and ever greater variety of
internationally vocal non governmental organizations including multinational
corporations, the field of public diplomacy and international communication is infinitely
more complex. The fluid equation of public and private forces on the world of
international communication and public diplomacy is the crosscutting issue in the
multimodal media world. There is a need to highlight the principles and practice of global
communication and public diplomacy today focusing on the interaction of government,
media and NGOs and Interplay of non governmental forces on governmental actions.
Focusing on the context, this paper tries to forward a thematic framework for exploring
and practicing efficient NGOs media strategies to sustain NGO-Media collaboration in
today’s Multimodal Media world. The framework has dealt with the critical perspectives
on development communication and journalism by putting forward the ways out for
institutionalization of development media, and the technical aspects to operationalize the
effective monitoring and evaluation process through benchmarking the standards and
quality of development news and reports.

Framework for the Sustainable NGOs Media Strategies- Sundar K Sharma-Final PDF

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