Connect to customers with    compelling content!        The rules of marketing have changed. Instead of loud claims of product superiority,    what customers really want is valuable content that will improve their lives. Get Content    Get Customers explains how to develop compelling content and seamlessly deliver it to    customers—    without interrupting their lives. It’s the new way of marketing, and it’s the    only way to build a loyal, engaged customer base.        “Pulizzi and Barrett have taken integrated marketing communications    to the next level. . . . Every marketer, large or small, can use this    text to build better ongoing customer relationships.”    —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing    Communication, Northwestern University        “Deftly navigating the worlds of PR, advertising and marketing,    Joe and Newt prove that the real secret to great marketing is not    a brilliant tagline, but creating compelling and useful content.”    —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360    Digital Influence, and author of Personality Not Included        “Get Content Get Customers provides a play-by-play for any marketer    who is serious about breaking away from the pack.”    —Greg Verdino, Chief Strategy Officer, Crayon, LLC

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing PDF

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