"This lusty tome is a stunning commitment to scientific evidence."    --Lynn Margulis      Advance Praise for GLOBAL BRAIN "Howard Bloom believes that the Leviathan, or society as an organism, is not a fanciful metaphor but an actual product of evolution. The Darwinian struggle for existence has taken place among societies, as well as among individuals within societies. We do strive as individuals, but we are also part of something larger than ourselves, with a complex physiology and mental life that we carry out but only dimly understand. With this bold vision of evolution and human behavior, Bloom has raced ahead to explore possibilities that the timid scientific herd may well be forced to follow."    --DAVID SLOAN WILSON Coauthor, Unto Others: The Evolution and Psychology of Unselfish Behavior        "A soaring song of songs about the amorous origins of the world and its almost medieval urge to copulate."    --KEVIN KELLY, Editor-at-Large, Wired Author, Out of Control: The New Biology of Machines, Social Systems and the Economic World        "A fascinating new evolutionary theory that could deeply change our view of life, and a new worldview that could radically change our interpretation of social structures."    --FLORIAN ROETZER, Editor, Telepolis, Germany        "You have not lived until you have interacted with Howard Bloom. He offers sweeping looks at similar functional patterns of organization at cellular, neural, social, and cosmic levels, combining them with powerful insights on social history and movements in human thought and rituals."    --JAMES BRODY, Ph.D., Founder, clinical sociobiology        "I have met God and he lives in Brooklyn. I could try to convince you that Howard Bloom is next on a very short list that includes Darwin, Freud, Einstein, and Buckminster Fuller, but Howard can probably do a much better job of convincing you himself."    --RICHARD METZGER, Editor, Disinfo.com Host of Channel Four(U.K.) TVs Disinfo Nation      "Howard Bloom's Global Brain is filled with scientific firsts. It is the first book to make a strong, solidly backed, and theoretically-original case that we do not live the lonely lives of selfish beings driven by selfish genes, but are parts of a larger whole. It is the first to propose that sociality was implicit in the start of the universe--the Big Bang. Global Brain is the first book to present strong evidence that evolutionary, biological, perceptual, and emotional mechanisms have made us parts of a social learning machine--a mass mind which includes all species of life, not just humankind. It is the first to take this idea out of the realm of mysticism and into the sphere of hard-nosed, data-derived reality. And it is one of the few books which carry off such grand visions with energy, excitement, and keen insight."Elizabeth Loftus, immediate past president, American Psychological Society, author, Witness for the Defense and The Myth of Repressed Memory       Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century is the follow-up to Howard Blooms first book, The Lucifer Principle: a scientific expedition into the forces of history, which The Washington Post called "a mesmerizing mirror of the human condition," and which critic Mark Graham of Denvers Rocky Mountain Post praised as "a philosophical look at the history of our species, which alternated between fascinating and frightening. Reading it was like reading Dean Koontz or Stephen King: I couldn't put it down."             The Lucifer Principle was a shock to those who believe that the greed of genes turns us into selfish loners, but Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century will come as an even bigger surprise. It presents evidence that this cosmos has been "social" since its first microseconds of existence, and that the first communal intelligence appeared among colonies of cyanobacteria 3.5 billion years ago. These bacteria pioneered the first worldwide research and development system eons before the emergence of women and men. Global Brain follows the evolution of individual and mass minds from the multi-trillion member collaborations among our bacterial ancestors to the ten-thousand-strong mass marches and claw-to-claw showdowns of Mesozoic spiny lobsters. It demonstrates how the first birds of the Jurassic age gathered in flocks and how their descendants were so tightly data-linked that cultural fads could spread hundreds of miles through the avian grapevine in a matter of mere days.      Underpinning Global Brain's rewrite of the evolutionary saga is a new approach to social theory, one derived not from abstract principles but from observation of the real thing--living communities of all kinds--including the most fascinating of the lot: societies of human minds. Global Brain probes the rise of Neolithic cities thousands of years before Ur and Babylon, and explores how these little-known urban centers changed the very nature of human identity. It shows how transnational subcultures arose in Greece a hundred years before the glory days of Athens, and how these havens for unconventional men and women transformed the mechanism of collective creativity. Then Global Brain reveals how the sometimes brutal political stances promoted by Pythagoras, Socrates, and Plato still struggle for dominance at the turn of the 21st century.      Global Brain presents evidence that the shared intelligence of humankind is part of a larger planetary mind, one that combines the learning of microbes, waterfowl, predatory cats, idealists, militants, religionists, and scientists. The book predicts that the great world war of the 21st century will take place between the collective intelligence of humanity and that of a world wide web 96 trillion generations old and billions of years wise—the global internet between microbial societies. Finally, Global Brain anticipates some of the creative paths this planet's team of battlers and borrowers may take during the next hundred and fifty years.      Kevin Kelly, editor-at-large of Wired magazine and author of Out of Control, says Global Brain is "a soaring song of songs about the amorous origins of the world, and its almost medieval urge to copulate." Evolutionary biologist David Sloan Wilson, author of Unto Others: The evolution and psychology of unselfish behavior, adds that, "With this bold vision of evolution and human behavior, Bloom has raced ahead to explore possibilities that the timid scientific herd may well end up following." And Joseph Chilton Pearce, author of Evolution's End: Claiming the Potential of Our Intelligence, says "I have finished Howard Bloom's two books, The Lucifer Principle and Global Brain, in that order, and am seriously awed, near overwhelmed by the magnitude of what he has done. I never expected to see, in any form, from any sector, such an accomplishment. I doubt there is a stronger intellect than Bloom's on the planet."      "A soaring song of songs about the amorous origins of the world, and its almost medieval urge to copulate." Kevin Kelly, Editor-at-Large of Wired, author New Rules for the New Economy: 10 Radical Strategies for a Connected World and Out of Control: The New Biology of Machines, Social Systems and the Economic World.      "Howard Bloom's Global Brain is filled with scientific firsts. It is the first book to make a strong, solidly backed, and theoretically-original case that we do not live the lonely lives of selfish beings driven by selfish genes, but are parts of a larger whole. It is the first to propose that sociality was implicit in the start of the universe--the Big Bang. Global Brain is the first book to present strong evidence that evolutionary, biological, perceptual, and emotional mechanisms have made us parts of a social learning machine--a mass mind which includes all species of life, not just humankind. It is the first to take this idea out of the realm of mysticism and into the sphere of hard-nosed, data-derived reality. And it is one of the few books which carry off such grand visions with energy, excitement, and keen insight." Elizabeth Loftus, immediate past president, American Psychological Society, author, Witness for the Defense and The Myth of Repressed Memory       "This lusty tome generated by Blooms voracious reading habit and extraordinary talent for explanation proclaims that groups of individuals—from people to vervet monkeys to bacteria—organize themselves, create novelty, alter their surroundings, and triumph to leave more offspring than loner individuals. A stunning commitment to scientific evidence, this sequel to The Lucifer Principle ought to purge the academic world of 'selfish genes' and the neodarwinist dogma of 'individual selection'." Lynn Margulis, Distinguished University Professor, University of Massachusetts, recipient of a 1999 National Medal of Science, author of Symbiotic Planet: A New Look at Evolution.      "Howard Bloom has a fascinating vision of the interplay of life, and a compelling style which I found captivating." Nils Daulaire, President and CEO, Global Health Council.      "I have finished Howard Bloom's two books, The Lucifer Principle and Global Brain, in that order, and am seriously awed, near overwhelmed by the magnitude of what he has done. I never expected to see, in any form, from any sector, such an accomplishment. I doubt there is a stronger intellect than Bloom's on the planet." Joseph Chilton Pearce, author of Evolution's End: Claiming the Potential of Our Intelligence.       "I have met God and he lives in Brooklyn. I could try to convince you that Howard Bloom is next on a very short list that includes Darwin, Freud, Einstein and Buckminster Fuller, but Howard can probably do a much better job of convincing you himself." Richard Metzger, creative director Disinfo.com, host of Channel Four TV Britains Disinfo Nation.      "In a superbly written and totally original argument, Howard Bloom continues his one-man tradition of tackling the taboo subjects. With a marvelously erudite survey of life and society from bacteria to the Internet, he demonstrates that group selection is for real and the group mind was there from the start. What we are entering now is but the latest phase in the evolution of the global brain. This is a must read for professionals and laymen alike. Robin Fox, University Professor of Social Theory, Rutgers University, co-author with Lionel Tiger of The Imperial Animal.      "A modern-day prophet, Bloom compels us to admit that evolution is a team sport. This is a picture of the universe in which human emotions find their basis in the survival of matter, and the atoms themselves are held together with love. I am awestruck." Douglas Rushkoff—author of Media Virus, Coercion, and Ecstasy Club      "Global Brain is wonderful! I'm amazed at the book's knowledge and the scope of its reach. The 'mass mind' idea is wondrous, smart and immensely creative." Georgie Anne Geyer, syndicated columnist, Universal Press Syndicate, and author of Guerrilla Prince: The Untold Story of Fidel Castro.      "Howard Bloom's work is simply brilliant and there is nothing else like it, anywhere--we've looked, as have our colleagues. Global Brain is powerful, provocative, and mind-blowing." Don Edward Beck, Ph.D., author of Spiral Dynamics, co-director, National Values Center.      "The Thales of the Internet, Howard Bloom thinks what he wants, writes what he thinks, and performs his synthesis with a good heart, uncompromising truth, creative brain, and mountains of evidence. From the bacterial web of Eshel Ben-Jacob to the scientific sidelining of Professor Ling, we see the daunting power of groups that interact and sacrifice their members in order to thrive and evolve. Global Brain is a historical tour-de-force, one based on evolution and the complexity of adaptive systems." Dorion Sagan, author of Biospheres and co-author of Into the Cool: The New Thermodynamics of Life.      "Stunning! Howard Bloom has done it again. He is certainly on to something." Peter Corning, Director, Institute for the Study of Complex Systems, President, International Society For the Systems Sciences, author of The Synergism Hypothesis: a theory of progressive evolution and Nature's Magic: Synergy in Evolution and the Fate of Humankind.      "Howard Bloom believes that the Leviathan, or society as an organism, is not a fanciful metaphor but an actual product of evolution. The Darwinian struggle for existence has taken place among societies, as well as among individuals within societies. We do strive as individuals, but we are also part of something larger than ourselves, with a complex physiology and mental life that we carry out but only dimly understand. With this bold vision of evolution and human behavior, Bloom has raced ahead of the timid scientific herd." David Sloan Wilson, co-author of Unto Others: The Evolution and Psychology of Unselfish Behavior      "Bloom paints a spirited and wide ranging picture of the importance of information sharing and other forms of cooperation in organisms ranging from bacteria to humans. Arguments on group vs. individual selection are normally conducted in dense prose, but Bloom's overview is high, swift, and enjoyable." Peter J. Richerson, Department of Environmental Science and Policy, UC Davis; co-author (with Robert Boyd), Culture and the Evolutionary Process      "My head is still spinning from so much eloquence and content. Howard Bloom says with detail and clarity those things which bite the soul." Valerius Geist, President Wildlife Heritage Ltd., founding Programme Director for Environmental Science, University of Calgary, author of Life Strategies, Human Evolution, Environmental Design. Towards a Biological Theory of Health.      "As someone who has spent 40 years in psychology with a long-standing interest in evolution, I'll just assimilate Howard Bloom's accomplishment and my amazement." David Smillie, Visiting Professor of Zoology, Duke University.      "A fascinating new evolutionary theory which could deeply change our view of life, and a new worldview which could radically change our interpretation of social structures." Florian Roetzer, editor, TelepolisDigitale Weltentwürfe. Streifzüge durch die Netzkultur and Megamaschine Wissen.      "You have not lived until you have interacted with Howard Bloom. He offers sweeping looks at similar functional patterns of organization at cellular, neural, social, and cosmic levels, combining them with powerful insights on social history and movements in human thoughts and rituals." James Brody, Ph.D., Founder, Clinical Sociobiology, organizer "Healing The Moral Animal" seminars, sponsored by The Cape Cod Institute, Albert Einstein Medical College of Yeshiva University.      "The interesting intellectual events happening in the world right now are really in science…that would be Stephen Jay Gould or Richard Dawkins, Howard Bloom, not Harold Bloom. Howard wrote The Lucifer Principle." From an interview in The New York Observer with Douglas Rushkoff—author of Media Virus: Hidden Agendas in Popular Culture, Ecstasy Club, and Coercion: Why We Listen to What They Say.      "God, this is GREAT stuff!" Richard Brodie, author, Virus of the Mind: The New Science of the Meme, original author/programmer of Microsoft Word.      "Blooms debut. The Lucifer Principle (1997) sought the biological basis for human evil. Now Bloom is after even bigger game. While cyber-thinkers claim the Internet is bringing us toward some sort of worldwide mind, Bloom believes we've had one all along. Drawing on information theory, debates within evolutionary' biology, and research psychology (among other disciplines), Bloom understands the development of life on Earth as a series of achievements in collective information processing. He stands up for ‘group selection (a minority view among evolutionists) and traces cooperation among organisms—and competition between groups—throughout the history of evolution. 'Creative webs' of early microorganisms teamed up to go after food sources: modern colonies of E. coli bacteria seem to program themselves for useful, nonrandom mutations. Octopi "teach" one another to avoid aversive stimuli. Ancient Sparta killed its weakest infants; Athens educated them. Each of these is a social learning system. And each such system relies on several functions. "Conformity enforcers" keep most group members doing the same things; "diversity generators" seek out new things; "resource shifters" help the system alter itself to favor new things that work. In Bloom's model, bowling leagues, bacteria, bees, Belgium and brains all behave in similar ways. Lots of real science and some history—much of it fascinating, some of it quite obscure—go into Blooms ambitious, amply footnoted…arguments. …Bloom's concept of collective information processing may startle skeptical readers with its explanatory' power." Publishers Weekly      "interdisciplinary thinking is at the heart of Bloom's … unique intellectual style … This is a clever book, meticulously researched, beautifully written, and well worth reading." Michael Shermer, The Washington Post      "some visionaries absorb as much information as they can and transform it into a new way of seeing the world and our future, as Howard Bloom has done in Global Brain.…Is the Internet a mirror of bacterial DNA transfer? Only super-smarty Howard Bloom could take an idea like that and base an engrossing, brain-changing book on it. Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century is the result and, while it's copiously referenced with books and papers from all fields of science, its tone is almost spiritual. Bloom sees networking everywhere he looks, and soon the reader will, too; he's persuasive without being pedagogical. Now that we're all hooked up electronically, he asks, what happens next? His suggestions are as exciting as the best science fiction and as convincing as the best research paper." Rob Lightner, Cyberculture, Amazon.com      "When did big-picture optimism become cool again? While not blind to potential problems and glitches, Global Brain: The Evolution of Mass Mind From the Big Bang to the 21st Century confidently asserts that our networked culture is not only inevitable but essential for our species' survival and eventual migration into space. Author Howard Bloom, believed by many to be R. Buckminster Fuller's intellectual heir, takes the reader on a dizzying tour of the universe, from its original subatomic particle network to the unimaginable data-processing power of intergalactic communication. His writing is smart and snappy, moving with equal poise through depictions of frenzied bacteria passing along information packets in the form of DNA and nomadic African tribespeople putting their heads together to find water for the next year.      "The reader is swept up in Bloom's vision of the power of mass minds and, before long, can't help seeing the similarities between ecosystems, street gangs, and the Internet. Were Bloom not so learned and well-respected--more than a third of his book is devoted to notes and references, and luminaries from Lynn Margulis to Richard Metzger have lined up behind him--it would be tempting to dismiss him as a crank. His enthusiasm, the grand scale of his thinking, and his transcendence of traditional academic disciplines can be daunting, but the new outlook yielded to the persistent is simultaneously exciting and humbling. Bloom takes the old-school, sci-fi dystopian vision of group thinking and turns it around--Global Brain predicts that our future's going to be less like the Borg and more like a great party.--Rob Lightner, Amazon.com

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