Proprietary +Confidential Google AdWords Strategies for e-Commerce Stanislav Dimitrov Head of Growth,Konversa Loves Lives Belgian beer, English football, Rock music London > Dublin > Helsinki > Sofia > pLOVEdiv I am here! Google Confidential andProprietary I am here! Now reach is plentiful but attention scarce Reach was scarce and attention plentiful Attention is Scarce Human Attention Span 12 seconds 8 seconds 2000 2016 Source: Microsoft, May2016 Goldfish have more attention youunderstand... consumers communication business There are deeperlayers to who we are