Whether sharing a spectacular shot from a deep space probe announcing a development in genetic engineering or crafting an easy to reference list of cancer risk factors science public information officers or PIOs serve as scientific liaisons connecting academic nonprofit government and other research organizations with the public And as traditional media outlets cut back on their science coverage PIOs are becoming a vital source for science news W Matthew Shipman s Handbook for Science Public Information Officers covers all aspects of communication strategy and tactics for members of this growing specialty It includes how to pitch a story how to train researchers to navigate interviews how to use social media effectively and how to respond to a crisis The handbook offers a wealth of practical advice while teaching science PIOs how to think critically about what they do and how they do it so that they will be prepared to take advantage of any situation rather than being overwhelmed by it For all science communicators whether they re starting their careers crossing over from journalism or the research community or professional communicators looking to hone their PIO skills Shipman s Handbook for Science Public Information Officers will become their go to reference

Handbook for Science Public Information Officers PDF

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