Handbook covers the breadth of sports and media scholarship. For scholars/researchers/students in media entertainment, media psych, mass media/mass comm, sports mktg/mgmt, popular comm, popular culture & cultural studies.   Sports and media in the ancient Mediterranean / Thomas F. Scanlon -- Historical overview of sports and media in the United States / Jennings Bryant, Andrea M. Holt -- Sports and media through the super glass mirror: placing blame, breast-beating, and a gaze to the future / Lawrence A. Wenner -- Sports media: a modern institution / Robert V. Bellamy -- Sports content on U.S. television / Dan Brown, Jennings Bryant -- Coverage of sports in print media / Wayne Wanta -- Coverage of sports on radio / John W. Owens -- Broadcast television and the game of packaging sports / David B. Sullivan -- Coverage of sports on cable TV / Chris Wood, Vince Benigni -- Sports online: the newest player in mediasport / Michael Real -- Sports fiction: critical and empirical perspectives / R. Glenn Cummins -- Alternative media versus the Olympic industry / Helen Jefferson Lenskyj -- World Cup worlds: media coverage of the soccer World Cup 1974 / Andrew Tudor -- Gender warriors in sport: women and the media / Margaret Carlisle Duncan -- Utilizing televised sport to benefit prime-time lineups: examining the effectiveness of sports promotion / Andrew C. Billings -- 60 seconds to air: television sports production basics and research review / Marc A. Krein, Sheree Martin. Sports economics and the media / Michael Mondello -- Sports sponsorship / Lance Kinney -- Why we watch and enjoy mediated sports / Arthur A. Raney -- Causes and consequences of sport team identification / Daniel L. Wann -- Sport, violence, and the media / Barrie Gunter -- Televised NFL games, the family, and domestic violence / Walter Gantz, Samuel D. Bradley, Zheng Wang -- Fantasy sports: history, game types, and research / Richard G. Lomax -- Untapped field: exploring the world of virtual sports gaming / David Leonard -- New online arena: sport, marketing, and media converge in cyberspace / Joseph E. Mahan, Stephen R. McDaniel -- Sport and globalization: key issues, phases, and trends / Joseph Maguire -- Sport, the media, and the construction of race / Andrew Grainger, Joshua I. Newman, David L. Andrews -- Crouching tiger, hidden blackness: Tiger Woods and the disappearance of race / Davis W. Houck -- Women, team sports, and the WNBA: playing like a girl / Daniela Baroffio-Bota, Sarah Banet-Weiser -- Thinking through power in sport and sport media scholarship / Mary G. McDonald -- World of criminals or a media construction? Race, gender, celebrity, and the athlete/criminal discourse / David Leonard -- Sporting bodies / Davis W. Houck -- Sports mascots and the media / C. Richard King, Laurel Davis-Delano, Ellen Staurowsky, Lawrence Baca -- Disability and sport: (non)coverage of an athletic paradox / Marie Hardin

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