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IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication PDF

release year2004
file size0.7142 MB
languageother
by Heidi Schultz Don Schultz
#Marketing #Business & Economics #General #Advertising & Promotion #Advertising/Promotion #cs.mgmt.mktk_mgmt #cs.mktk.princ_of_mktk

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