IPTV, Internet Video and Adaptive Streaming Technologies BRKSPV-1999 BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 2 Presenter Today – Ali C. Begen  Have a Ph.D. degree from Georgia Tech  With Cisco since 2007 Video and Content Platforms Research & Advanced Development Group  Works in the area of Architectures for next-generation video transport and distribution over IP networks  Interested in Networked entertainment Internet multimedia Transport protocols Content distribution  Senior member of the IEEE and ACM  Visit http://ali.begen.net for publications BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 3 Agenda  Part I: IPTV IPTV – Architecture, Protocols and SLAs Video Transport in the Core Networks Video Distribution in the Access Networks Improving Viewer Quality of Experience  Part II: Internet Video and Adaptive Streaming Example Over-the-Top (OTT) Services Media Delivery over the Internet Adaptive Streaming over HTTP Emerging Standards BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 4 First Things First IPTV vs. IP Video IPTV IP Video Managed delivery Best-effort delivery Emphasis on quality Quality not guaranteed Linear TV plus VoD Mostly on demand Paid service Paid or free service BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 5 Experiences Consumers Want Now Yet Service Providers Struggle to Deliver Online Content on Intuitive Unified Navigation TV/STB for All Content Multi-screen TV Web 2.0 Experiences on Experience TV/STB Support an increasing variety of services on an any device and deliver a common experience everywhere BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 6 Three Dimensions of the Problem Content, Transport and Devices Managed and Unmanaged Content Managed and Unmanaged Transport Managed and Unmanaged Devices BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 7 From Totally Best-Effort to Fully-Managed Offerings Challenge is to Provide a Solution that Covers All BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 8 Part I: IPTV What Is IPTV? The Fundamental Component for Connected Homes IPTV = IP Network-delivered Television - Switched digital video (SDV) - Video recording (DVR/PVR/nDVR) - Video-on-demand (VoD) - Interactive TV applications - Targeted (advanced) advertising Broadband IP Access BRKSPV-1999 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 10