Take a shortcut to making your website workWant to learn how to drive more business through your website without taking an expensive course or reading a pile of books? and “Making Your Website Work and ” helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.Among other things, you’ll to spot (and fix) vague and self-centered copyHow to sound trustworthy even without testimonialsHow to structure your homepage to make your message clearWhy you should delete your Testimonials and FAQ pagesWhere to place call-to-action buttons to get more people to clickWhat design mistakes get in the way of your messageWho is this book for?This book is NOT for you sell products, not services. The tips in this book are for the service provider freelancers, consultancies, agencies, contractors, etc.Your website is already attracting a decent amount of leads. The only way to improve a website that’s already working to some extend is to have it properly audited by a professional.This book IS for you if you’A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.A web designer who wants to design not only pretty websites but also websites that convert.A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.

Making Your Website Work: 100 Copy and Design Tweaks for Smart Business Owners PDF

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