~anagernentforthe XXI Century ~anagernentforthe XXI Century Education and Development The American Assembly of Collegiate Schools of Business and The European Foundation for Management Development Kluwer • Nijhoff Publishing Boston/The Hague/London DISTRIBUTORS FOR NORTH AMERICA: Kluwer Boston, Inc. 190 Old Derby Street Hingham, Massachusetts 02043, U.S.A. DISTRIBUTORS OUTSIDE NORTH AMERICA: Kluwer Academic Publishers Group Distribution Centre P.O. Box 322 3300 AH Dordrecht, The Netherlands Library of Congress Cataloging in Publication Data Main entry under title: Management for the XXI century. 1. Management - Congresses. 2. Industry - Social aspects - Congresses. 3. Management - Study and teaching - Congresses. I. American Assembly of Collegiate Schools of Business. II. European Foundation for Management Development. III. Title: Management for the twenty-first century. HD29.M316 658 81-23628 ISBN-13: 978-0-89838-098-9 e-ISBN-13: 978-94-009-7404-3 AACR2 001: 10. I 007/978-94-009-7404-3 Copyright © 1982 by the American Assembly of Collegiate Schools of Business and the European Foundation for Management Development No part of this book may be reproduced in any form by print, photoprint, microfilm, or any other means without written permission from the publisher. Contents Acknowledgments ix An Introduction to the Project xiii I SOCIETAL EXPECTATIONS AND TRENDS, 1980-2010 1 The Changing Expectations of Society in the N ext Thirty Years Tames Robertson 3 2 An Outline of Social Contexts and Questions Daniel Bell 29 3 The Challenge of Development: A Prospective View Jgnacy Sachs 38 4 Sectoral Composition of GNP and Educational Composition of the Labor Force: The Coming Thirty Years Tan Tin bergen 49 v vi CONTENTS 5 Environmental Trends and Internal Changes: Some Examples David Chambers and Maurice A. Saias 59 6 Management in the Next Thirty Years: Notes about Performance and Governance William R. Dill 75 II MANAGEMENT IN THE XXI CENTURY 7 Retrospects and Prospects Boris Yavitz 85 8 For the Manager, the Future Is Now Fletcher Byrom 91 9 Legitimacy, Management Authority, and Corporate Governance: A Comparative View Neil Chamberlain 96 10 Management Motivation in the XXI Century Frans van den Hoven 101 11 Management in the XXI Century Clarence C. Walton 112 12 Management and Holistic, Lifetime Learning Boris Yavitz 129 III MANAGEMENT EDUCATION AND DEVELOPMENT FOR THE XXI CENTURY 13 Challenges to Educational Institutions Jacques Chaban-Delmas 137 14 Executives of the Future: An Address William P. Tavoulareas 143 CONTENTS vii 15 The Manager of the Future Bohdan Hawrylyshyn 150 16 Challenging Issues for Management Education and Development Max B. E. Clarkson 160 17 Institutional Responses: Programs for Action Boris Yavitz 169 18 Reflections Maurice A. Saias and Clarence C. Walton 181 19 Highlights of Part III Robert H. B. Wade 193 Epilogue: Retrospects and Prospects Clarence C. Walton 197 List of Volume Contributors 209 Acl<now ledglllent s The act of looking into the future requires considerable courage, some immunity from the taunts of skeptics, and, perhaps, a measure of innocence. To look into the future and assess its implications for management education and development is a task of even more formidable proportions. It is therefore with a deep sense of gratitude that the American Assembly of Collegiate Schools of Business (AACSB) and the European Foundation for Management Develop ment (EFMD) recognize the contributions of the following members of the task force who designed and planned the three-phase project providing for such an assessment and who supervised the initial colloquium held at Windsor Castle, the follow-on colloquium at Arden House, and the international conference held in Paris: Chairman: Luigi Dusmet, Partner Consulting PartnersI TA SA, Zurich Former dean, IMEDE, Lausanne ix x ACKNOWLEDGMENTS American members: William Voris, President American Graduate School of Inter- national Management Glendale, Arizona Boris Yavitz, Dean Graduate School of Business, Colum bia University New York European members: Uwe Kitzinger, Dean INSEAD Fontainebleau Mauk Mulder, Dean Foundation for Business Administra tion Delft Secretary: Roger Talpaert, Secretary General European Institute for Advanced Stud ies in Management Brussels Project director: Willem J. de Vries, Vice President, EFMD Former Deputy Group Personnel Co ordinator, Shell EFMD representative: Jean-Francois Poncet, Director General AACSB representative: Robert H. B. Wade, Director Washington Office The project owes much to the vision and leadership of Arnoud W. J. Caron, president of EFMD from 1974 to 1980. In addition, special recognition is given to Jacques Lesourne, chairman of the Windsor Castle colloquiumj Boris Yavitz, chairman of the Arden House colloquiumj and Vernon K. Zimmerman and Grigor Mc Clelland, co-chairmen of the Paris conference. Special recognition is also given to Clarence C. Walton, who served as synthesizer at the Arden House colloquium and the Paris conference and editor of the reports of both meetingsj to Maurice Saias, who also served as syn thesizer of the Paris conferencej and to James Robertson, who served as editor of the Windsor Castle report. Thanks also to William K. ACKNOWLEDGMENTS xi Laidlaw, Jr., and Michael N. Staniforth, who served as members of the organizing committee of the Paris conference; and to the many others who contributed to the success of the AACSB/EFMD project. We wish also to thank the following organizations for their support of the two colloquia and the international conference: United States: Arthur Andersen & Co. Foundation Association of MBA Executives General Electric Foundation Monsanto Fund Peat, Marwick, Mitchell and Co. Richard D. Irwin Foundation Touche, Ross & Co. TRW Foundation u.s. Department of State Europe: Bos Kalis Westminster Group (NLlUK) Fondation Industrie-Universite (B) Fondation Nationale pour l'Enseignement de la Gestion des Entreprises (F) Foundation for Management Education (UK) Friesch-Groningsche Hypotheekbank (NL) Heineken Brouwerijen (NL) Hollandse Beton Groep (NL) IBM Europe (F) IBM Belgium (B) Internatio Muller (NL) Koninklijke Distill. Erven Lucas BoIs (NL) Nationale Nederlanden (NL) Norit (NL) Philips Gloeilampenfabriek (NL) Royal Dutch/Shell Group (UK/NL) Social Science Research Council (UK) Unilever (NL) Van Ommeren (NL) Vroom and Dreesmann (NL) The project, involving close and fruitful collaboration between xii ACKNOWLEDGMENTS management educators and managers on both sides of the Atlantic, will, we believe, make a significant and lasting contribution to the future of management education. EFMD BOARD OF TRUSTEES AACSB BOARD OF DIRECTORS