 Indiaʼs rural BPO guru, Pradeep Nevatia combines with New York based hedge fund manager, Rahul Nevatia to construct and succinctly present in this book the until now abstract and esoteric concept of abundance through an innovative Managing-by-Ethics (MBE) framework. The archetypal MBE frame uncompromisingly connects the business-actorʼs individual-self to her primal collec India’s rural BPO guru, Pradeep Nevatia combines with New York based hedge fund manager, Rahul Nevatia to construct and succinctly present in this book the until now abstract and esoteric concept of abundance through an innovative Managing-by-Ethics (MBE) framework. The archetypal MBE frame uncompromisingly connects the business-actor’s individual-self to her primal collective-self in self-sustained abundance beyond the realm of scarcity-driven mind. As against the card-carrying MBO, the pioneering MBE paradigm sets the human-nature co-existence as the basis to realize abundance, the source-energy of all beings. For more than 75-years, Maslow’s theory of motivation has coerced human aspirations through the hierarchy of needs. The hitherto unfamiliar ethics-abundance prototype forged right at gemba, the live workplace, identifies the real goal of a business and guides the business-actors to carry through the slippery slopes of competing along the mundane speed-greed hierarchy and take firm strides to collaborative self-realization fending off the teetering course of self-actualization, the unstable maximal ambition of the scarcity-mind. The ethics-abundance theme of the book could not be more timely for businesses to ameliorate and reconstruct their growth strategies for a livable and sustainable future post the corona-times. The industrial and financial engineering duo has leveraged their respective business-turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy-goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue including TQM, P-O-L-C, and the likes to deliver sustainable business results in a meaningfully restructured leadership-fellowship relationship dynamic replacing the scarcity-driven everyday mill with the natural rhythms of abundance. [117]…more 

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