hether you run a giant corporation or work    in a small business, it’s more than likely that    you regularly deal with people of different    cultures—from customers and suppliers to    salespeople and colleagues.        It simply can’t be overstated: You will have    trouble succeeding in business today if you    don’t appreciate and know how to actively    manage global cultural diversity. Managing    Across Cultures examines why people around    the world behave as they do and provides    actionable tactics for succeeding in today’s    global business environment.    Experts in the field of cross-cultural training,    Michael Schell and Charlene Solomon    describe seven readily recognizable behaviors    and explain what they mean, how to    interpret them, and most importantly, how    to respond to them.    Managing Across Cultures is filled with case    studies illustrating the importance of understanding    and dealing with cultural differences    in all aspects of business. You’ll learn how:    Intel’s powerful global corporate    culture is a critical element of its    historic success    Colgate-Palmolive integrates    cultural understanding into its    global marketing programs    GE adapts its effective    management style to local    business cultures        You’ll also find out how underestimating    cultural influence caused serious problems    for organizations like DaimlerChrysler and    Wal-Mart.    Managing Across Cultures takes you far beyond    other books that simply catalog the    customs, gestures, and language vagaries of    other cultures. This in-depth, strategic guide    will help in every facet of business—from    hiring and motivating employees to developing    winning sales pitches and marketing    campaigns.

Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset PDF

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