Rediscover the fundamentals of marketing from the best in the business&nbsp; In&nbsp;Marketing 5.0,&nbsp;the celebrated promoter&nbsp;of&nbsp;the&nbsp;"Four P's of Marketing,"&nbsp;Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.&nbsp; In a&nbsp;new age&nbsp;when&nbsp;marketers&nbsp;are struggling&nbsp;with the digital transformation of business and the changing behavior of customers, this book provides&nbsp;marketers&nbsp;with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior&nbsp;that have happened in&nbsp;the last decade. Following the pattern&nbsp;presented in&nbsp;his bestselling&nbsp;Marketing X.0&nbsp;series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:&nbsp; · Artificial&nbsp;Intelligence&nbsp;for marketing automation&nbsp; · Agile marketing&nbsp; · "Segments of one" marketing&nbsp; · Contextual technology&nbsp; · Facial recognition and voice tech for...

Marketing 5.0 PDF

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