A Guide to Conceiving Products for Sustained Competitive Advantage. Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success–industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes–and provides a strategic framework to achieve sustained competitive advantage. Readers will learn how to build processes that counter these challenges. Engaging teams with agile practices ensures smooth execution and long-term product success.

Mastering Software Product Management: Practical Solutions and Expert Tips for Strategy, Decision-Making, and Building and Selling Market-Leading Software Products (English Edition)

Mastering Software Product Management: Practical Solutions and Expert Tips for Strategy, Decision-Making, and Building and Selling Market-Leading Software Products (English Edition) PDF

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