Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this innovative study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

Organizational Cultures of Remembrance: Exploring the Relationships Between Memory, Identity, and Image in an Automobile Company (Media and Cultural Memory Medien Und Kulturelle Erinnerung)

Organizational Cultures of Remembrance: Exploring the Relationships Between Memory, Identity, and Image in an Automobile Company (Media and Cultural Memory Medien Und Kulturelle Erinnerung) PDF

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