The payment card business has evolved from its inception in the 1950s as                  a way to handle payment for expense-account lunches (the Diners Club card) into                  today's complex, sprawling industry that drives trillions of dollars in transaction                  volume each year. Paying with Plastic is the definitive source on an industry that                  has revolutionized the way we borrow and spend. More than a history book, Paying                  with Plastic delivers an entertaining discussion of the impact of an industry that                  epitomizes the notion of two-sided markets: those in which two or more customer                  groups receive value only if all sides are actively engaged. New to this second                  edition, the two-sided market discussion provides useful insight into the                  implications of these market dynamics for cardholder rewards, merchant interchange                  fees, and card acceptance. The authors, both of whom have researched the industry                  for more than 25 years, also examine the implications of the recent antitrust cases                  on the industry as well as other business and technological changes -- including the                  massive consolidation brought about by bank mergers, the rise of the debit card, and                  the emergence of e-commerce -- that could alter the payment card industry                  dramatically in the years to come.

Paying with Plastic, 2nd Edition: The Digital Revolution in Buying and Borrowing PDF

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