This document summarizes a doctoral thesis about measuring consumer preferences for product attributes. The thesis explores how increasing product complexity and variability poses challenges for understanding unstable consumer preferences. It aims to integrate findings from economic psychology about contextual and experiential factors influencing preference instability into traditional methods for measuring attributes preferences. The thesis examines how preference instability relates to complex products and develops a new model to account for unstable preferences when evaluating attributes. It seeks to address gaps in understanding how complexity affects preference measurement.

Product Attributes and Preferences A Study of Product Attribute Preferences of Consumers and Preference Stability PDF PDF

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