While European commerce in race was substantial, the colonial trade in                  ideas of race was highly profitable as well. Looking at official propaganda and                  commercial representations in France during the Third Republic, this book explores                  the way the French increased the value of their racial identity at home at the                  expense of their colonized brothers and sisters. The French did not create the                  identity-effacing stereotypes of Africans, Arabs, and Indochinese. Instead they                  refined or remolded these images, and as they did so they redefined and remolded                  their images of themselves. Focusing on world's fairs, colonial expositions, and                  mundane manufacturers' trademarks, Races on Display shows not only the prevalence of                  racial stereotypes, but also how complex these representations prove to                  be.

Races on Display: French Representations of Colonized Peoples, 1886-1940 PDF

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