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The document discusses a study that examines the relationships between market orientation (MO), entrepreneurial orientation (EO), and firm performance (FP) for 405 small- and medium-sized enterprises (SMEs) in Thailand. The study finds that MO has both direct and indirect positive impacts on FP, while EO only has an indirect positive impact on FP through its effect on marketing capabilities. Specifically, EO can predict MO and marketing capabilities can predict marketing performance and financial outcomes, providing evidence that capabilities are important for SMEs to achieve superior performance.

Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai Smes: The Mediating Role of Marketing Capabilities PDF

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