It’s the goal of every salesperson: getting    access to senior client executives—the    C-Level decision makers responsible    for approving top-dollar deals. Selling to the    C-Suite is the first book that reveals how to    land those career-making sales in the words    of CEOs themselves!    With 60 years of combined experience selling    to corporations around the world, Nicholas    A.C. Read and Stephen J. Bistritz , Ed.D.,    conducted in-depth interviews with executive-    level decision makers of more than 500    organizations. One thing they learned might    surprise you: leaders at the highest corporate    levels don’t avoid sales pitches; in fact, they    welcome them—provided the salesperson    approaches them the right way. Inside this    invaluable book, CEOs reveal exactly which    sales techniques they find most effective, as    well as those you should avoid.    Selling to the C-Suite provides all the insight    you need to:    Gain access to executives    Establish trust and credibility    Leverage relationships    Create value at the executive level    It also reveals when executives personally    enter the buying process and sheds light on    what role they play.    Selling to the C-Suite provides field-tested    techniques to put you well ahead of thecompetition when it comes to making those    multimillion-dollar sales you never thought    possible.

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top PDF

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