In Solar Revolution, fund manager and former corporate buyout specialist                  Travis Bradford argues--on the basis of standard business and economic forecasting                  models--that over the next two decades solar energy will increasingly become the                  best and cheapest choice for most electricity and energy applications. Solar                  Revolution outlines the path by which the transition to solar technology and                  sustainable energy practices will occur.Developments in the photovoltaic (PV)                  industry over the last ten years have made direct electricity generation from PV                  cells a cost-effective and feasible energy solution, despite the common view that PV                  technology appeals only to a premium niche market. Bradford shows that PV                  electricity today has become the choice of hundreds of thousands of mainstream                  homeowners and businesses in many markets worldwide, including Japan, Germany, and                  the American Southwest.Solar energy will eventually be the cheapest source of energy                  in nearly all markets and locations because PV can bypass the aging and fragile                  electricity grid and deliver its power directly to the end user, fundamentally                  changing the underlying economics of energy. As the scale of PV production increases                  and costs continue to decline at historic rates, demand for PV electricity will                  outpace supply of systems for years to come.Ultimately, the shift from fossil fuels                  to solar energy will take place not because solar energy is better for the                  environment or energy security, or because of future government subsidies or as yet                  undeveloped technology. The solar revolution is already occurring through decisions                  made by self-interested energy users. The shift to solar energy is inevitable and                  will be as transformative as the last century's revolutions in information and                  communication technologies.

Solar Revolution: The Economic Transformation of the Global Energy Industry PDF

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