Too often, I get the feeling that authors of books like these come up with a few ideas, write them on the back of an envelope, then figure out how to stretch their "3 principles to..." or "change the world by..." concept into a 240 page book.  Joel Makower's book is the grand exception.  It is brimming with substance, possibly weighing in at under 300 pages -of 100% post consumer recycled paper- merely to conserve.  I work as the sustainability coordinator for a clothing retail store (shopbop.com), and his book is fantastic.  It's taken a very long time to read, because every page seems to be followed by 5-20 minutes of pondering and scribbling ideas down.  Makower got his start in the green boom of 89-90, and much of the book references this period for perspective on where we are today, and what we can expect in the future.  In a world where 18 months experience makes you a Green Jobs Veteran, Joel Makower is the old sage on the mountain top.

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business PDF

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