International Hearing Society 60th Annual Convention & Expo September 15-17, 2011 Taking Advantage of Online Marketing Tools for Your Business Paul Dybala, Ph.D. President, AudiologyOnline audiologyonline.com Download presentation slides at www/ihsinfo.org/convention Schulenberg, Texas Intro Audiology Online Overview 1. Internet Marketing • Shift Your Center 2. Online Marketing Trends and Tools • Demographics & Trends • What to Use 3. Managing your Marketing / Reputation Hub • Web Credibility Internet Marketing What is Marketing? Marketing is the same thing as advertising right? Internet Marketing • Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. • Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Internet Marketing • Advertising: is something you do • Marketing: is what you are Internet Marketing • Insert additional slides as needed Internet Marketing • Not changing who you are • Changing what you do!