Following the clues that lead to increased sales or greater profits takes more than uncovering big data. Without effective data translation and communication, even the most sophisticated analytic effort can end in confusion – and your data insights won’t impact company decision making. The best data detectives are more than translators—they’re analytical communicators. Crack the code to data-fueled advantages for your company and marketing team with smart business knowledge and great client support. Get the tools to improve your analytic relationships and have a positive impact on your company through more effective communication and collaboration. With practical advice for the new or experienced data analyst, this is your definitive guide to navigating all aspects of analyst-client interaction and providing straightforward solutions, not marketing statistics or science, to affect company-wide change—from the back room to the boardroom. You’ll learn How to hit the Analytic Trifecta: the what, why, and how to ensure you’re producing useful findings.How to design a clear and concise story that summarizes business analytics and research better than reports.Different analyst behaviors and which to emulate for the 10 specific client types.Strategies to employ when a client or project manager challenges your analysis or gets defensive.How successful analysts get their work noticed and move up through the organization.

The Analytic Detective: Decipher Your Company’s Data Clues and Become Irreplaceable PDF

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