I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra Who is Ameet Khabra? Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization & Pay-per-Click) Specialist v Blogger at www.ameetkhabra.com v @AdWordsGirl v Google AdWords Certified v Google Analytics Certified v Google Partners Community Ambassador v Future Ruler of the Free World What is Google AdWords? What is Google AdWords? v  Paid Advertising system created by Google v  Advertisers fight to the death for better ranking v  Places advertising copy above, below or beside search results in Google What is Google AdWords? Search Query Ads Organic Listing What is Google AdWords? v  Paid Advertising system created by Google v  Advertisers fight to the death for better ranking v  Places advertising copy above, below or beside search results in Google v  You thought Twitter’s character limit was tough … What is Google AdWords? 25 Characters 35 Characters Each