The Copywriting Snapshot Amy Harrison Make prospects see, believe, want, and buy Founder of Write With Influence Problem / Trigger Customer Don’t TRUST D / CO: T / TOV: -ve Emotions --------- Combat industry concerns Don’t BELIEVE Symptoms +ve Emotions Transformation --------- Disprove Don’t SEE Don’t WANT The Copywriting Sna-p-------- shot --------- Key Details FeatureForward Symptom solution Feature Do Means Symptom Problem Cure Contrast Solve Umbrella Terms Workaround? Nothing? Term Solve --------- Risks From Now On Butterfly Anchor Emotional Proof THE COPYWRITING SNAPSHOT CREATE FIND BUY THE COPYWRITING SNAPSHOT People don’t follow instructions THE COPYWRITING SNAPSHOT We need to do more than provide instructions THE COPYWRITING SNAPSHOT We need to persuade THE COPYWRITING SNAPSHOT Copywriting is the language of persuasion @Harrisonamy