There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.    Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:      Geo-targeting, distribution, and placement of ads      Advanced account management and budget strategies      Keywords, metrics, and ROI management      Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer      Mobile marketing implementations and strategies      Working with the various APIs available for developers   With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.          What you’ll learn     The hows, whys, and history of SEM and Pay-Per-Click web technologies      How to set up and manage a Google AdWords account      How to create and manage tightly focused ad campaigns      The technology behind AdWords      Selecting the best keywords and phrases to trigger your ad on a search page      ROI management of your campaigns      Optimizing the quality of your landing page      Using AdWords for mobile marketing on smart phones and tablets   Who this book is for           Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.             Table of Contents     SEM and the Google Ecosystem       AdWords in Depth       Marketing with AdWords       Getting Started with AdWords       Local Advertising and Location Targeting       Keyword Strategy      Creating Ads and Landing Pages       The Display Network        Mobile Advertising with AdWords      Account Management and Optimization         Google Analytics and Actionable Data       Testing with WebSite Optimizer

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns PDF

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