eagleflyfree THE EXECUTION PREMIUM LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE Robert S. Kaplan David P. Norton HARVARD BUSINESS PRESS 80STON, MASSACHUSETTS eagleflyfree Copyright 2008 Harvard Business School Publishing Corporation All rights reserved. Printed in the United States of America 12 II 10 09 08 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the pub- lisher. Requests for permission should be directed to