This document summarizes a research paper that studied the impact of marketing strategy on small and medium enterprises (SMEs) in Bangladesh. The study found that adopting an entrepreneurial marketing strategy had a significant positive impact on SME performance. Specifically:

- The study surveyed 384 SMEs in Bangladesh to analyze the relationship between entrepreneurial marketing strategy and firm performance. 

- It found that using entrepreneurial marketing techniques, which integrate marketing and entrepreneurship, can help SMEs survive and succeed in competitive business environments.

- The research contributes to the limited existing literature on how marketing strategy affects SME performance in developing countries like Bangladesh.

The Impact of Marketing Strategy On Small and Medium Scale Enterprises SMEs Case Study in Bangladesh PDF

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