THE IM PORTANCE OF CREATIVE STRATEGY IN ONLINE ADVERTISING Toni Dosv en 45 MINUTES 93 SLIDES 12 DIAGRAMS 38 IMAGES 06 CASE STUDIES 02 LANGUAGES 29 SECONDS/SLIDE I NTRO 01 TR E N DS 02 PROCESS 03 EXAM PLES 04 KEY WOR DS 05 Bio 1990 1996 2010 KONTURA WORK FOR: CLIENTS: IDOLS & FRIENDS RED CADDY MOTOROLA OPTIWAVE DELOITE 613 CREATIVE GOVERNMENT OF CAN. DELOITE NORTEL HINTONGROUP ALCATEL-LUCENT TRADITIONAL MEDIA NEW MEDIA 1996 2010 ONLINE CREATIVE STRATEGY: TR E N DS 01) MOBILE vs COMPUTER 02) TELEVISION vs. THE INTERNET 03) ONLINE SPENDING vs. PRINT SPENDING 04) MOBILE ADVERTISING REVENUE 05) SERVICE PROVIDERS vs APPLICATION DEVELOPERS TRENDS: 1) MOBILE vs COMPUTER TRENDS: 01) MOBILE vs COMPUTER 3G 90% POPULATION COVERAGE 22 MILLION CELL PHONE SUBSCRIBERS 30 MILLION WITHIN 5 YEARS 75% HOUSEHOLDS HAVE A MOBILE TRENDS: 02) TELEVISION vs. THE INTERNET 18 Hours Per Week 17 Hours Per Week 2010 Ipsos Reid TRENDS: 03) ONLINE SPENDING Vs. PRINT SPENDING $119.6 Billion for 111.5 Billion on newspaper online and digital efforts and magazine campaigns. 2010 Source Outsell