with a new introduction by Lewis H. Lapham This reissue of Understanding                  Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic                  expose on the state of the then emerging phenomenon of mass media. Terms and phrases                  such as "the global village" and "the medium is the message" are now part of the                  lexicon, and McLuhan's theories continue to challenge our sensibilities and our                  assumptions about how and what we communicate.There has been a notable resurgence of                  interest in McLuhan's work in the last few years, fueled by the recent and                  continuing conjunctions between the cable companies and the regional phone                  companies, the appearance of magazines such as WiRed, and the development of new                  media models and information ecologies, many of which were spawned from MIT's Media                  Lab. In effect, media now begs to be redefined. In a new introduction to this                  edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's                  work in the light of the technological as well as the political and social changes                  that have occurred in the last part of this century.

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