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Top 1200 brand PDF Book Page 48

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Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

authorS. Sreejesh, Sanjay Mohapatra (auth.)
pages182 Pages
release year2014
file size3.499 MB

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The Human Brand: How We Relate to People, Products, and Companies

authorMalone, Chris;Fiske, Susan T
pages211 Pages
release year2013
file size2.015 MB