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Die marke in der marke : bedeutung und macht des ingredient branding

authorWaldemar Pförtsch; Indrajanto Müller
pages218 Pages
release year2006
file size3.649 MB

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Global Brand Strategy: World-wise Marketing in the Age of Branding

authorJan-Benedict Steenkamp (auth.)
pages331 Pages
release year2017
file size9.332 MB

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