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Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

authorSimon Kelly, Paul Johnston, Stacey Danheiser (auth.)
pages207 Pages
release year2017
file size3.312 MB

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Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience

authorJonathan M. Tisch, Karl Weber
pages273 Pages
release year2007
file size1.393 MB

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Sales Meets Brain Research: Just let your customer buy

authorPaul Weber, Heiner Böttger
pages136 Pages
release year2023
file size5.221 MB

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Beat accelerating customer expectations with Trend-driven innovation

authorHenry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder
pages369 Pages
release year2015
file size28.714 MB

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